Thursday, March 31, 2011

PartyGaming Plc, now known as bwin.party digital entertainment plc ('bwin.party' or the 'Company')

Completion of the Merger

The process of merging PartyGaming Plc and bwin Interactive Entertainment AG ('bwin') has been completed today. The Company has formally re-registered its name as 'bwin.party digital entertainment plc'.

The Company's ordinary shares of 0.015 pence each ("Shares") have today been de-listed and re-admitted to the premium segment of the official list and commenced dealing on the London Stock Exchange's main market. A total of 439,209,325 new Shares have today been issued in the form of dematerialised depositary interests and credited in CREST for onward transfer to the relevant securities accounts of former bwin shareholders no later than 1 April 2011. As a result of this issue of new Shares, the Company now has 852,271,026 Shares in issue.

The new London Stock Exchange 'ticker' for the Shares is 'BPTY'. The ISIN number for the Shares remains G1000A0MV757, whilst the SEDOL number has changed to B53TNH6. The London Stock Exchange will show the Company's new name of 'bwin.party digital entertainment plc' on its trading system from 1 April 2011.

As a result of the merger completing, the following appointments to the Company's board of directors have taken effect from today:

Simon Duffy, Non-Executive Chairman of the Board
Norbert Teufelberger, Co-Chief Executive Officer
Joachim Baca, Chief Operating Officer
Per Afrell, Independent Non-Executive Director
Manfred Bodner, Non-Executive Director
Helmut Kern, Independent Non-Executive Director
Georg Riedl, Non-Executive Director

Biographies for each of these directors are set out in the Company's prospectus and circular published on 23 December 2010 and available on bwin.party's website, www.bwinparty.com. There are no disclosures to be made under Listing Rule 9.6.13 in respect of any of the new directors other than those set out in the Company's prospectus and circular to shareholders published on 23 December 2010.

Commenting on the completion of the merger, Jim Ryan and Norbert Teufelberger, the Co-CEOs, said:

"We are delighted that our merger is now complete so that we can start with the integration of our businesses and capturing the synergies we have already identified. As we make the transition from unregulated to regulated markets we have an excellent opportunity to capitalise on our market-leading positions in sports betting, poker, casino and games as well as bingo."

Simon Duffy, the newly appointed Chairman of the Board, commented:

"Congratulations to bwin.party's directors and employees on managing the merger through to completion. This is a landmark day for the online gaming sector and bwin.party is now in a position to leverage its combined resources to take maximum advantage of regulating markets and the exciting opportunities in the real money gaming and digital entertainment sectors."

Media Man, Casino News Media and Global Gaming Directory do have a b2b relationship with PartyGaming, as they do with dozens of other companies in the gaming, igaming, media and entertainment industry.

Websites

PartyCasino.com

PartyPoker.com

World Poker Tour Casino

Profiles

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Wednesday, March 30, 2011

Media Man Australia Blog: Newspaper News

Media Man Australia Blog  

Newspaper News: News Articles On Pop Culture, Entertainment, Sports, Casino, Wrestling








PartyCasino News: The Offer You Can't Refuse and Wager the Billionth Dollar

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Media Man, Casino News Media and Global Gaming Directory do have a b2b relationship with PartyGaming, as they do with dozens of other companies in the gaming, igaming, media and entertainment industry.

Websites

PartyCasino.com

PartyPoker.com

World Poker Tour Casino

Profiles

PartyGaming PartyCasino PartyPoker PartyBingo Circus PartyCasino Marvel Slots The Big One Melon Madness Casino World Poker Tour PartyCasino Promotions

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Media Man Australia

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Tuesday, March 29, 2011

Australia: Do Gambling And Politics Mix?; Volatile Cocktail, by Greg Tingle - 29th March 2011

G'day punters, casino and gambling millionaires and billionaires, sports nuts, club and casino owner - operators, politicians, legal eagles, one and all. Australia is a big drinking and gambling nation. Do gambling and politics mix? Yes indeed, and its a volatile cocktail to say the least. Today we explore some of the relationships as well as other fun and games in the sector. Media Man and Gambling911 mix your drinks, and proclaim "Bar's Open" 24/7. Cheers maties...

NSW Liberals: Pubs, Property Developers Friendly And On Side...

Australia's Labor party has had big issues with the gaming, clubs and property developer sector over the years, but now with the NSW Liberal election win we learn that Liberal's are on side with these business sectors. NSW premier-to-be Barry O’Farrell advised registered clubs and property developers have been unfairly treated by Labor during its 16 years in office. O'Farrell has promised to give these mighty sectors more support. "The club industry has suffered what the property sector has suffered". Stay tuned from more on the club and developer friendly Liberals, and don't bet against them to be elected into Federal office, quicker than you can see "Mr X hates gaming".

Mandatory Pre-Commitment Questionable Success Based On Overseas Results...

Mandatory "pre-commitment" does not look to be a silver bullet. Tabcorp and Tattersalls may lose the monopoly they have on Victoria's pokies next year. Tattersalls may actually benefit with its poker machine monitoring system, Maxgaming, that touts its "pre-commitment abilities" as well as value-adding services such as wide-area linked jackpots, which are criticised for exacerbating problem gambling. The Woolies pubs and pokies subsidiary, ALH, will become the biggest operator of slots in Australia once Tabcorp and Tattersalls lose their monopoly but any impact will be diluted by its much larger grocery business. Australia's leading poker machine makers, Aristocrat Leisure and Ainsworth Game Technology, may be two of a small number of companies to profit from the prop, which has the potential to drive machine upgrades. Merrill Lynch, a consulting firm, said that a "systems-based solution" where most of the intelligence would be in the network connecting the machines rather than in the machines themselves "would represent a much less significant opportunity for Aristocrat" and other manufacturers.

Aussie Online Gamblers Continues To Bet $1 Billion Bucks Per Annum...

Gaming companies with a foothold down under in Australia are welcoming the news, but gaming haters are none to pleased with findings from the latest study. A recent probe has demonstrated that punters have been wagering over $1 billion a year on online betting per year. Sports betting is a major growth area, fuelled by sports television programs featuring cricket, the NRL and AFL, and poker, slots and classic casino games continue to performing strongly. PartyGaming, Captain Cooks and Playtech casinos are understood to be picking up most of the Australian and New Zealand business, with Party being more popular with live dealer and slots players. Bingo has not become as popular in Australia as it is in Europe and virtual gaming titles. Crown Casino and Star City casino are interested to get in on the action with igaming also, with Betfair, PartyGaming and NextGen Gaming talks understood to have taken place. Some have responded to the results with fresh concerns regarding the implementation of effective online regulation. Online gambling is authorised by the the Australian government and is further safeguarded by the Interactive Gambling Act. Sally Gainsbury, speaking on behalf of Southern University's Centre for Gambling Education and Research, stated "We know that 30% of Australians over 16 have gambled online, investing about $1 billion in 2010". She's called on greater safeguards to "protect the punter" in a very busy and diverse online industry. Former casino consultant and president of the Australian Casino Association, John Beagle, advised foreign gaming was responsible for sending millions of dollars worth of revenue overseas. He said that online poker was a "sociable game" demanding skill and intelligence. He concluded by calling for additional support from the Australian government as the reviewing process gets underway. Gamers, media, portal developers, operators and legal eagles are monitoring developments closely.


Gambling With Public Health In Australia. Dr Charles Livingstone Writes...

Why the gambling industry is a serious public health threat

Commercial gambling now permeates our society. In Australia, pubs, clubs, newsagents and casinos sell gambling products, and Australians spend (or, it might be said) lose around $19 billion a year, $12 billion of it on poker machines (also known as electronic gambling machines, or EGMs). Gambling businesses sponsor elite sports and good causes; state governments reap around $6 billion per year from the proceeds of gambling. But at any one time hundreds of thousands of Australians are directly affected by the consequences of excessive or ‘problem’ gambling, and many times that number of family members, employers or loved ones are affected by the gambling problems of others with whom they have a connection. At least 40% of the money that is spent on EGMs comes from people with a serious problem, and another 20% from those with a developing or moderate problem. The consequences of excessive gambling include physical and mental ill-health, family breakdown, the neglect and abuse of children, financial ruin, crime and associated incarceration, and in some cases self-harm and suicide. These are not trivial, and it is clear that commercial gambling in its current form presents a serious threat to health and wellbeing. However, unlike many other such threats, those presented by commercial gambling are highly avoidable, and highly amenable to a full range of public health interventions. The current approach to gambling problems adopted by the gambling businesses, regulators and governments, generally known as ‘responsible gambling’, shifts the focus of gambling problems and the responsibility for them on to the individuals affected. Although the counselling and other support services currently offered are important and should be continued, the approach currently employed to address the harms of problem gambling has been focused on the ‘pathologised’ individual. This approach minimises the responsibility of gambling businesses and governments, whose revenue shares would be adversely affected by serious upstream action against gambling. A comprehensive public health approach to gambling is necessary if we are to reduce these harms and generate social conditions which support health and wellness. These include changes to regulation to ensure that gambling devices are safe and that the interest of those who use them are well protected, technological interventions to allow gamblers to much better track and control their expenditure of time and money, systems to allow the earliest possible identification of those with a developing gambling problem, and to facilitate early intervention, and prohibitions on dangerous marketing such as promotions involving children, free food and drink, or rewards for gambling expenditure. The 2010 Productivity Commission report on gambling recommended that such initiatives were long overdue. It urged governments to implement pre-commitment (permitting gamblers to set binding limits on gambling expenditure BEFORE they start to gamble) and reductions in maximum bets and other regulated parameters, designed to make machines safer, less voracious, and more likely to provide low risk entertainment. All of these interventions are feasible and can be achieved at modest cost, and within a relatively short timeframe. It is well over time to address this eminently avoidable harm. There are many public health measures which cannot be well addressed at present, but we know a great deal about how to effectively reduce gambling related harm using public health measures. All that has been lacking, until now, is political will.


Canberra: Gambling Forum Update...

Before he was old enough to vote, Bob Everett's gambling problem was out of control. As a 15-year-old youngster, he spent time at the racetrack, where bookies were keen to take his money. If it wasn't horses Everett, 59, would play two-up with other men in the mining town of Port Pirie, South Australia. "Gambling made my adrenaline flow, it was just like getting high," the recovered gambling addict told the press. The introduction of poker machines in the 1970s "topped-off" his addiction, which lasted more than 40 years, cost an estimated $1 million, and ended in jail time for embezzlement. The seven-month prison stint and help from a support group in Adelaide helped Everett overcome his addiction several years ago. He travelled to Canberra last Tuesday to share his story of "a life in ruin" with federal politicians at a gambling forum, led by a new church-based taskgroup. Everett believes the community is unaware of the "disease", which he helps addicts to combat. "If you're an alcoholic or drug addict people have sympathy, but if you're a gambler they assume it's your own fault," he said. Everett is a strong advocate of the Gillard government's proposed crackdown on problem gambling. The church-led National Gambling Taskgroup is also lobbying in support of a mandatory pre-commitment scheme that will require gamblers to set limits with ATM-style cards. The plan is part of a deal Labor struck with independent MP Andrew Wilkie to form a minority government. Gambling taskgroup spokesman the Reverend Brent Lyons Lee says gaming groups want a voluntary scheme. "It needs to be mandatory (for all gamblers), everyone needs to be involved," he told reporters in Canberra. Federal Families Minister Jenny Macklin agrees, saying a mandatory scheme will provide "stronger protections". "A voluntary system would be like having seat belts in cars but making wearing them up to the individual," she told the forum on Tuesday. The government wants the states and territories to sign up to its plan by May, and has threatened to use commonwealth tax powers to force the measures. Daily withdrawal limits of $250 for ATMs near pokies and electronic warning signs will also be required under the scheme.

A Media Man spokesperson said "Australia has had approximately one major gambling forum per month, both last year and this, so awareness of what is called problem gambling has been raised significantly. The topic continues to attract strong state, national and international news coverage. We think that there is always room for improvements in any industry, and gaming and igaming are no different. We welcome intelligent reforms".

'Arcade Pokies' May Get Banned...

Amusement machines that have flashing lights rather like pokies, in a roundabout way, and also offer expensive prizes or reward players with prizes based on luck would be declared illegal, Gambling Minister Bernard Finnigan said. He will release a discussion paper, inviting public feedback "on plans to declare certain machines illegal". "Some amusement arcades have previously installed games that are very similar to gaming machines," Finnigan said. "Community concerns have been raised that some machines could be inappropriate for children and could become a pathway to gambling behaviour." Examples of machines which could be banned include one at a popular beachside arcade displaying the words "win win win" and providing DVDs as prizes based purely on luck, at a cost of $1. Finnigan stressed coin-operated ride-on toys, pinball machines, billiard tables, air hockey tables or claw-crane machines would not be banned. No Pokies Senator Nick Xenophon welcomed the move, saying the arcade machines to be targeted were "like kids training machines for poker machines" but he said the Government should have acted earlier. "These machines don't involve skill, they just rely on a random selection system to create winners and losers - just like poker machines - and we all know the devastating effect poker machines can have," he said. "We must do everything we can to ensure these machines targeting children don't normalise games of chance like poker machines." Xenophon said a study of 2500 teenagers by Adelaide University revealed a correlation between arcade and video gamers and anti-social behaviour that could lead to problem gambling. Independent MLC John Darley raised the issue in Parliament in November and supports the Government's plan. "Anything which looks like a poker machine should be banned because, once kids get hooked on these, the next stop is playing pokies when they're old enough," he said. "This is a preventative measure to stop people becoming hooked on such games and then poker machines and end up losing all their money." Finnigan said after the consultation period, which ends on May 13, Treasury and Finance would draft regulations to outlaw the relevant machines. There is no definitive list of machines that could be banned but the Sunday Mail understands such games can be found at shopping centres, cinemas and games arcades across the state. Speculation reins on what 'Mr X' may target next, but already we hear that his power is on a steep incline, with the Liberal - Nationals Coalition now in NSW office.

Punter Fev Still Gambling...

Brendan Fevola has been asked to leave Crown Casino again. He was staying at the Casino on Sunday night, and was turned away by responsible gambling officers when he tried to go onto the gaming floor with Ben Cousins. And there are reports, Fevola's fed up with playing VFL football for the Scorpions, after being told he'll be in the Reserves again this week. He's reportedly toying with the idea of playing in Tasmania, but as of now is still scheduled to start the season with the Scorpions.

Readers... er, punters, how did you like our report? Tell us in the forum.

If you have a bet, please bet with your head, not over it, and for God's sake, have fun.

*Greg Tingle is a special contributor for Gambling911

*Media Man http://www.mediamanint.com is primarily a media, publicity and internet portal development company. Gaming is just one of a dozen sectors covered

Online Casinos, Online Poker and Sports Betting...

Ok readers, we hear you... you also want to know some of the best places to play online (that accept Aussies) if your in or around the Asia Pacific - Australia (including Tassie) and New Zealand, so here it is...

PartyCasino.com (Many of the world's best slot games. Aussies and Kiwi's welcome).

Captain Cooks Casino

Betfair (sports betting only)

PKR.com (poker, slots including Marvel slot games and sports betting)

PartyPoker.com (online poker at one of the world's most respected poker rooms and gaming brands)

Profiles

Australian Casinos

World Casino Directory

Global Gaming Directory

Casino Travel

Casinos

Australia

Media Man and Gambling911 remind our readers to keep the following in mind:

Take the time to research and learn games before placing down money

Media Man, Casino News Media and Gambling911 are website portals. Not casinos as such, however are recognised as world leading websites that cover the sector and act as central points to games, news, reviews and more.

If you have a bet, please bet with your head, not over it, and for God's sake, have fun.

*Greg Tingle is a special contributor for Gambling911

*Media Man http://www.mediamanint.com is primarily a media, publicity and internet portal development company. Gaming is just one of a dozen sectors covered

Website Network

Media Man International

Media Man

Media Man Australia

Media Man Canada

Media Man Games

Media Man Brand

Media Man Network

Casino News Media

Poker News Media

Australian Casino News

Casino News Australia

Global Gaming Directory

Thursday, March 24, 2011

Australian Anti Gambling MP May Cost Labor Election, by Greg Tingle - 24th March 2011

G'day punters, casino and gambling millionaires and billionaires, legal eagles, politicians officials...one and all. How hot is the gambling debate in Australia? Well, hot enough to win or loose an election it seems according to numbers we have obtained, and the Liberal - Nationals coalition are heavily tipped to smash the Gillard Labor government. No surprises there, but the giant margin between the parties is the shock, as well as some surprised that Labor appears to be sticking by the man who looks primed to be a key reason for their upcoming defeat. Media Man and Gambling911 probe the gambling with politics debate, as Labor dives head first into what may be one of their most embarrassing election loses in decades...


Independent MP Andrew Wilkie Anti Gambling Stance Tipped To Cost Labour Election...

How much difference can one man - an MP make? Well, they can cost an election victory Labor is tipped to suffer.

The clearly bias MP, not independent in his views, has been cause of much of the political - gambling news to come out of Australia for well over a year, and the man many describe as a professional mischief maker may be soon going back to school, so to speak, as Gillard and co may ponder what went wrong.

Australia is estimated to have roughly 100,000 problem gamblers, if you believe the numbers which get spoken about (numbers we are skeptical about as their are agenda driven). MP Wilkie is hell bent to drive forward and create a national gambling pre-commitment system, that would allow individuals to set limits on their addictive behaviour. At least, that's the concept, but many world leading experts say his plan is doomed to fails, and just one reason is that gamblers will always find a way to gamble - finding the loop holes, be it borrowing a mates card, club swapping, fake ID, online gambling, illegal Kings Cross gambling dens and underground poker games in the suburbs of 'Sin City' Sydney and 'Underbelly Mother' Melbourne.

Clubs Australia king hit Labour and the independents yesterday at a conference held at the National Press Club in Canberra, with president Peter Newell proudly announcing a $20 million marketing campaign against the Wilkie reforms.

Newell believes that the scheme will not work, pushing pokie players into buying black market 'smart cards' – the proposed means of tracking users' gambling spend Australia wide. Clubs Australia believe pokie players will also leap across to other forms of gambling or set very high levels of 'pre-commitment' anyway. And, he says, it will be the death of 11,500 jobs and rape $800 million or so from the NSW economy.

Wilkie was pretty pissed off yesterday, holding a long press conference and here's some of what he had to say "If Clubs Australia think they can intimidate me with the nonsense we heard today, then they misjudge me badly. If anything, I feel more committed to these reforms than I have ever have."

Senator Nick Xenophon, another big anti gambling supporter, tag teamed with Wilkie at the press conference to sprout off the colourful "The poker machine lobby reminds me a bit like the slave owners of the 19th century in the United States, who say their whole way of life would be ruined if there were any changes bought about. That's how the industry is behaving."

This is one hell of a mighty WrestleMania like political battle. Wilkie achieved support from the Gillard government to pursue the pre-commitment scheme in return for helping it form minority government. He also snatched research from the Productivity Commission, some of which is heavily disputed from many experts. The PC reckons that 7 lives of family or friends are seriously impacted by each problem gambler, with a national social cost in the region of $4.7 billion a year.

In the blue corner, introducing 'The Devil'. Just kidding readers. Clubs Australia is well aware that an avalanche of clubs, pub and pokie palace closures will send massive anti-Labor sentiment through the communities they accommodate. We're talking about clubs like Blacktown RSL, which held a political debate with Labor coming off not looking too bad in the 2010 election campaign. But, Labor did not win in their own right.

Yesterday Wilkie was pretty fired up at the press conference. This is his main agenda - get rid of pokies, or all but close them down. What a life hey. Some believe he has the numbers to get the bill through the lower house, and via Nick 'Mr X' (satire) Xenophon will no longer hold the balance of power in the Senate by the time the bill arrives, Bob Brown's Greens will – and they are tipped to embrace the push, and will want to make it one of their own. But Greens don't like 'Big Brother' type tactics, so they say, so its a big time 'Art Of War' thing going on here.

$20 million bucks will help show that Labor is making a massive screw up. That might trigger Gillard screw over Wilkie.

Wilkie's may just have the numbers to play "silly buggers" (mold and manipulate et al) with the Gillard legislative agenda if he does not get his way, tipped to be the way of the bible basing brigade.

It's WrestleMania time both in the U.S and Australia and Clubs Australia VS the government are our main event. Is it going to be a steel cage match, a no holds barred contest for the championship, or will it go to a street fight 'real life Underbelly' style? Stay tuned fans.


Aussie Punters Bet Labor Will Be History In New South Wales...

The bookies have given the kiss of death to NSW Labor. Deputy Premier Carmel Tebbutt is a rank outsider in her electorate, as are Verity Firth in Balmain, Frank Terenzini in Maitland and Jodi McKay in Newcastle. Centrebet's preliminary odds, published today, show the bookies are sure Labor is a dead duck in the inner city and the Hunter. Ms Tebbutt is at $2.25 to $1.58 for Fiona Byrnes of the Greens. Ms Firth is $3.70 against $1.24 for the Greens' Jamie Parker. Ms Firth's fight for Balmain was spectacularly unsettled on January 28, after her husband Matthew Chesher, the chief-of-staff to the Roads Minister David Borger, was charged with buying an ecstasy pill. Mr Terenzini is tipped to lose his seat, with the Liberal Robyn Parker a favourite at $1.52 to $2.40. In Newcastle Ms McKay is an outsider against John Tate, an independent who is also the lord mayor. Neil Evans of Centrebet said punters generally showed more nous than pollsters.

"We're talking about very connected people who are not betting to lose," he said. "The closer you get to an election, the more informed the money is. You can take a snap of 500 people in a poll, but they might think something one day and something different the next."

Sportsbet's odds are even worse news for Labor. It puts a win by Ms Tebbutt at $4.50 to Ms Byrne's $1.10, and Ms Firth at $7 to $1.28 for Mr Parker. As for who will be premier, 90% of Centrebet punters say Opposition Leader Barry O'Farrell. It is not all bad news for Labor. Betting agencies say Kristina Keneally and her predecessor as premier, Nathan Rees, will both win their seats. Centrebet has priced a win by Ms Keneally in Heffron at $1.06, with the Liberal and Greens candidates both long shots at $8 and $9.50. Mr Rees, who bypassed a rank-and-file ballot to be endorsed as the candidate by the party's national executive, appears to have more competition in Toongabbie - his odds are at $1.74 to $2 for the Coalition. Sportsbet has already compiled odds for who will be the Labor leader at the 2015 election, and it does not look good for Ms Keneally. She is equal third with Mr Borger, behind Transport Minister John Robertson and Police Minister Michael Daley. In the lead-up to the 2010 federal election, Centrebet's seat-by-seat odds showed a hung parliament, with Labor holding 75 seats, the Coalition 71, independents three and the Greens one - pretty close to the actual result of Labor 72, Coalition 73, independents four and Greens one. Do Aussie punters know a thing or two about election betting? Just ask Labor... in about a week. Can we have mops ready please to clean up the bloody crimson mass!

Aussie Punter bets $30,000 on NSW coalition...

One punter put their money where their mouth is and has wagered $30,000 on a win for the NSW coalition in the upcoming state elections. A Centrebet spokesman said tonight that a client has bet $30,000 on the NSW Coalition at $1.015 to win Saturday's state election. The person who placed the bet would gain only $450 if the coalition wins as NSW Labor has drifted to the high price of $16, according to Centrebet. "Nearly $250,000 has been bet into the election - and the money split is 93-7 the coalition's way," Centrebet spokesman Neil Evans said. Word of the Aussie political betting has leaked to the likes of PartyGaming and Virgin Games, with both becoming more interested to start taking bets on Australian elections.

A Media Man spokesperson said "The Aussie punter who placed the wager must know we most of us already know - Labor is going to cop an almighty beating. The only difference is that they placed money on it. Overseas betting agencies have also taken note, always looking at new ways to expand business. Quite ironic that the anti gambling brigade has been so vocal in this election. We prefer slots and tables games over election betting, but don't let that stop you. Know the odds and have fun, as they say".

Readers... er, punters, how did you like our report? Tell us in the forum.

If you have a bet, please bet with your head, not over it, and for God's sake, have fun.

*Greg Tingle is a special contributor for Gambling911

*Media Man http://www.mediamanint.com is primarily a media, publicity and internet portal development company. Gaming is just one of a dozen sectors covered

Online Casinos, Online Poker and Sports Betting...

Ok readers, we hear you... you also want to know some of the best places to play online (that accept Aussies) if your in or around the Asia Pacific - Australia (including Tassie) and New Zealand, so here it is...

PartyCasino.com (Many of the world's best slot games. Aussies and Kiwi's welcome).

Captain Cooks Casino

Betfair (sports betting only)

PKR.com (poker, slots including Marvel slot games and sports betting)

PartyPoker.com (online poker at one of the world's most respected poker rooms and gaming brands)

Profiles

Australian Casinos

World Casino Directory

Global Gaming Directory

Casino Travel

Casinos

Australia

Media Man and Gambling911 remind our readers to keep the following in mind:

Take the time to research and learn games before placing down money

Media Man, Casino News Media and Gambling911 are website portals. Not casinos as such, however are recognised as world leading websites that cover the sector and act as central points to games, news, reviews and more.

If you have a bet, please bet with your head, not over it, and for God's sake, have fun.

*Greg Tingle is a special contributor for Gambling911

*Media Man http://www.mediamanint.com is primarily a media, publicity and internet portal development company. Gaming is just one of a dozen sectors covered

Website Network

Media Man International

Media Man

Media Man Australia

Media Man Canada

Media Man Games

Media Man Brand

Media Man Network

Casino News Media

Poker News Media

Australian Casino News

Casino News Australia

Global Gaming Directory

Sunday, March 20, 2011

PartyGaming Bwin merger nears completion, by Greg Tingle - 21st March 2011

The proposed merger between gaming giants PartyGaming and Bwin is set to be completed by 31 March, subject to the formal approval of the Gibraltar Supreme Court, after being formally entered into the companies' register by the Vienna Commercial Court last week.

In a statement released bwin revealed that trading in its shares on the Vienna Stock Exchange will cease at the close of business in 25 March with existing bwin shareholders receiving 12.23 bwin.party depositary interests for each bwin share free of charge on 1 April. Shareholders will then be able to trade them on the London Stock Exchange under the ticker symbol BPTY.L.

The new bwin.party depositary interests will carry a dividend entitlement with effect from 1 January 2010. The company's dividend policy will be determined by the new board of bwin.party digital entertainment plc over the next few months.

In addition to the approval of Germany's Federal Cartel Office and the Austrian Federal Competition authority the merger has also received anti-trust approval from authorities in Romania.

PartyGaming is regarded by most as the world's leading igaming company, and is currently looking to ramp up in many countries, with a re entry into the U.S as a major focus point. PartyGaming's World Poker Tour brand already enjoys strong press in the U.S, Canada, as well as other countries with a strong passion for gaming and gambling such as Australia. Pay TV, magazines and the internet are the main media platforms unitized by PartyGaming. They are also looking at sports and entertainment stadium sponsorships and naming rights opportunities, taking note of strategies used by the likes of Betfair and Centrebet in Australia.

PartyCasino.com remains the companies most popular and profitable brand, and also boasts the world's largest jackpots for the online casino sector. PartyGaming are currently taking steps to see their PartyPoker.com poker brand reclaim their number one position, and a return to the U.S would likely see that outcome within a number of months, possibly weeks. World Poker Tour continues to act as powerful media and marketing vehicle boosting awareness, thus business, across the entire PartyGaming portfolio.

Media Man advised that Party and a range of other igaming companies remain in close contact with a number of leading Australian and New Zealand media companies and brands, and that the Australian print, online publishing and television sector remains extremely interested in exploring b2b with Party, having become aware of Party's success with leading website portals that are available in the region, plus the popularity of Hollywood brands down under like Marvel Entertainment and Paramount Pictures.

Media moguls with strong ties to Australia such as James Packer, mate Lachlan Murdoch, and News Corp old guard, Rupert Murdoch, are all aware of Party's success in the Asia Pacific, pushed along by internet commerce, and are open to exploring business possibilities with the Gibraltar igaming powerhouse.

The PartyCasino.com website remains the most popular of the Party branded gaming sites.

By The Numbers

Overall revenue up 15% to €357m

Casino revenue up €15m from €136.8m to €151.4m

Bingo up €29m from €22.8m to €51.4m

Sports betting up €7m from €13.2m to €20.8m

Poker down €11m from €136.8m to €124.8m

World Poker Tour contributes €6.5m

B2B network services customers generate €2.4m

Media Man, Casino News Media and Global Gaming Directory do have a b2b relationship with PartyGaming, as they do with dozens of other companies in the gaming, igaming, media and entertainment industry.

Websites

PartyCasino.com

PartyPoker.com

World Poker Tour Casino

Profiles

PartyGaming PartyCasino PartyPoker PartyBingo Circus PartyCasino Marvel Slots The Big One Melon Madness Casino World Poker Tour PartyCasino Promotions

Website Network

Media Man International

Media Man

Media Man Australia

Media Man Canada

Media Man Games

Media Man Brand

Media Man Network

Casino News Media

Poker News Media

Global Gaming Directory

Friday, March 18, 2011

Australian Casino Canberra Close To Getting Pokies At Last, by Greg Tingle - 18th March 2011

G'day punters, casino and gambling millionaires and billionaires, legal eagles, government officials...one and all. Australia's capital, Canberra, may be getting slots in its casino sooner rather than latter, tipped to win its 16 year battle for the 'bandits'. We also learn that the offline gambling world continues to ramp up its business dealings with the online gaming sector. We've also got the connection between NRL clubs and pokies, and lots more.. Media Man and Gambling911 take you on another voyage of discovery down under to Australia...

Casino Canberra In Nations Capital Tipped To Get Pokies; Punters Rejoice After 18 Years...

Punters in Canberra may not have to wait much longer before they can play the likes of Cleopatra, Black Rhino, Where's The Gold, Gone Fishing, Top Gun, Monopoly, Outback Jack and the rest of their pokie friends, some of which are found via online portals like Media Man International and Casino News Media.

Casino Canberra have been fighting for pokies for 16-years to operate the 'one armed bandits' out of its Glebe Park gambling den. ACT Labor Party insiders have leaked that former treasurer Ted Quinlan will recommend in his considerable review of the region's revenue base that the casino be allowed to operate machines in the venue. The casino has been lobbying to have pokies since 1995, when it says the opening of 'Sin City' Sydney's Star City Casino whacked them in the guts. Last year it raised the stakes by offering the ACT Government a whopping $10 million one-off payment simply to be allowed to operate the machines. To date the Government has not budged and refused flat out to permit any departure from Canberra's "not-for-profit" business model of distribution of machines. The ACT Labor Party snatched in excess of $600,000 in revenue from its Labor Club pokies operation last year, according to returns from the ACT Electoral Commission. Gaming Minister Andrew Barr has refused to discuss the matter as we go to print. Mr Quinlan has been commissioned to conduct a "root-and-branch review" of the entire ACT tax system, including gambling revenues, and it's understood he told party colleagues that he was preparing to recommend that the casino be granted its long time wish for 200 machines. It's believed that Quinlan noted that the Productivity Commission observed last year, "the prohibition on Canberra casino's operation of gaming machines is difficult to justify". Quinlan refused to confirm or deny the reports as we approach print. "I won't enter into the discussion". Casino Canberra marketing manager Peter Cursley said a recommendation from the Quinlan Review for pokies at the casino would be acknowledging the weight of evidence. "There's been a number of government-commissioned reports," he said. "All those reports have all either suggested that there should be machines in the casino or stated that there would be no harm done by machines in the casino." The casino has long argued pokies would contribute 30% in gross gaming revenue tax, delivering an annual revenue stream of about $4 million to the ACT Government. Canberra punters have been patiently waiting over a decade to play classic slots like Cleopatra, Monopoly and Wheel Of Fortune in their home state of Canberra and insiders are tipping the casino may just grant them their wish within the next few months. Time will tell if it would be a true win - win - win, but Casino Canberra would surly win. Canberra based players continue to play online poker machines in the meantime or travel to Melbourne's Crown or Sydney's Star City...of course in search of the elusive jackpots.

NRL Clubs Look To Make Up For Shotfall; Result Of Proposed Pokie Law Changes...

The National Rugby League clubs in 'Sin City' Sydney have a list of requests (getting closer to demands we hear) to offset the effect on their takings, should the Aussie government implement proposals like 'smart cards' onto 'one armed bandits' (slots aka pokies). The licensed clubs which are behind the footy clubs estimate the dip in revenue and cost of implementing the changes in attempt to reduce problem gambling will force them to cease many community support initiatives, like nurturing up and coming junior players, helping out aged care, schools and the like. It's the flow on effect. Should the federal government keep at these gaming reforms, clubs reckon a couple of things will assist them on the bean counter side of things...

The election of a Coalition government in NSW

A billion-dollar broadcasting deal for rugby league

A High Court decision upholding a turnover tax on wagering

The NSW state election will be on March 26 and Labor is set to go down for the count in spectacular fashion. The Coalition (Liberals and Nationals) have inked a memorandum of understanding with Sydney's whale size licensed clubs giving them tax relief on pokies, snatching St George Leagues Club (The Dragons) $800,000. Clubs with larger gambling revenue (Penrith Panthers and Canterbury Bulldogs), will also get more of the action. St George's annual contribution to football is $3 million: $2.7 million is put aside to the NRL team and $300,000 to the club's junior representative teams. Media deals can also be a big part of the financial future of clubs. The clubs are seeking a billion-dollar TV rights deal. This would effectively raise the NRL's revenue from broadcasting by a massive 50%, and would be expected to double the NRL's annual grant to its 16 clubs, currently at $3.5 million. We will have to wait until the conclusion of the end of next season to see what happens with the TV contract. Free-to-air rights holder, Network Nine, has committed to pay more for the content, while Network Ten and Channel Seven have advised they are in the running to make bids to attempt to snatch the TV rights offerings. Tax is always a big thing for business. A 1.5 per cent turnover tax on wagering, is tipped to increase NRL revenue by as much as $20 mill. Sweet money if you can get it. This would facilitate the NRL to grab higher product fees, further increase annual club grants and thus reduce clubs' dependence on 'one armed bandits'. The news is not all good for the clubs. Friday's High Court decision granting Northern Territory corporate bookmakers and Betfair leave to appeal against a Federal Court decision upholding the turnover tax may play on the minds of the Sydney NRL club powers that be. It does't mean the High Court will reverse the Federal Court decision that gives legitimacy to product fees being based on the existing gross profit model, however NRL clubs would have preferred the High Court did not grant leave to appeal. The federal government's agenda to address problem gambling is set out in a memorandum to the presidents of licensed clubs on March 3 we understand. The Minister for Families, Housing, Community Services and Indigenous Affairs, Jenny Macklin, favours a pre-commitment scheme where "We use technology to give people a tool, at the beginning of a gambling session, to think about how much they want to spend, set limits and stick to them. Under the model recommended by the Productivity Commission, players can set the limit as high or low as they like and players could choose no limit at all if they prefer." In a letter to the minister on March 9, the general manager of St George Leagues Club, Danny Robinson, set out his board's concerns. "This club cannot afford to spend the estimated costs of $6 million on the required technology to implement such a system. The expected reduction in revenue for this club would be $14 million per year which, together with the costs associated with the implementation of mandatory pre-commitment, would cause this club to close. Closure of this famous club would result in the loss of jobs for hundreds of workers and the loss of facilities enjoyed by over 30,000 members. The club's current contribution of over $4 million per year for sport and sporting facilities would be lost to the community … The club's annual contribution of $300,000 to local hospitals and children with special needs would also be lost." Robinson stages the flow on effects would occur without guarantee a pokie pre-commitment system would work. The system hasn't worked well in other countries with many experts, private and government saying the system is a failure, and a waste of time and money. Gamblers will continue to gamble, especially problem gamblers, with lots of loop holes - fake ID, makes cards, club hopping, removing fingerprints and all manner of other cleaver tactics, in attempt to outsmart 'Big Brother'.

Australia's Aristocrat Rumoured Signed Deal With Online Gaming's Game Account; Other Online Casinos Also Look For New Games...

The whale size casino games provider Aristocrat which supplies some of the hottest casino games to land based casinos around the world has inked a deal with the online gambling company Game Account to provide gaming content to their impressive portfolio of games. GameAccount network who are licensed by Alderney Gambling Control Commission has stated that this deal will be an endeavor to bring Aristocrat's vast library of gaming content to regulated online gaming websites. The initial focus of this new partnership will be based on the European market because the company is based in London and will eventually spread to other regulated markets. Online gamblers are hanging out for high quality content with better gaming experiences and as the online gaming industry grows and matures they plan on providing exactly that, stated Gillian Findlay, the General Manager for Aristocrat. Aristocrat’s games have been hits for many years across the globe and now the goal is to bring these highly recommended games to the online world. In order to make this happen teaming with Game Account which has a robust platform to host their games is a good start and with their relationships with trusted online operators and with the players that frequent their gaming sites this partnership is tipped for success. This new partnership will see a broad selection of Aristocrat games including their best, such as 50 lions and Dolphin Treasure as well as some new and exciting games being developed. Dermot Smurfit the managing Director for Game Account Network said "We are delighted to enable Aristocrat to bring its market leading slots to the online gaming market in Europe.” PartyGaming's PartyCasino.com and Virgin Enterprises Virgin Casino have also been adding new games to the portfolio of late, with NextGen Gaming tipped to add more in the coming months. Party's in house team 'The Games Studio' continues to work on more Hollywood themes and some website portals are also developing their own games, with some work been outsources. Could it be that Gambling911 or Media Man might soon have it's own themed slot games? IGT also continues to release new games via its online arm, WagerWorks. The land based sector of the gambling world continues to get into bed with its online counterpart. Stay tuned.

Adelaide Casino Switches Off Outdoor Pokies...

The Adelaide Casino has turned off poker machines which are installed in its outdoor smoking area, due to some people power pressure. The gaming section was opened last week and has 20 outside poker machines enabling people to gamble while smoking. Some MPs expressed concerns that casino operator SkyCity was trying to exploit a loophole in South Australia's smoking laws, pointing out pubs could not install outdoor pokies. SA Premier Mike Rann said the move was not a good look for the Adelaide Casino. "What they've done looks to most people like trying to get round the rules," he said. "Now if it's legal and there's a loophole then we should look at closing that loophole. "I would like to see the casino do the right thing and I think at the moment what they've done is the wrong thing." SA Gambling Minister Bernard Finnigan has asked gambling control authorities to prepare a report for him. "I've asked the Liquor and Gambling Commissioner for a full report on the matter as to what the current regulations are," he said. "We're certainly committed to making sure that we have smoke-free gambling areas in the casino and elsewhere." Independent Senator Nick Xenophon said SkyCity Casino was exploiting a loophole in legislation by putting machines outside. "We know from the research there's a clear link between gambling and smoking, particularly with poker machines," he said. "Now it can continue, people playing, because they don't go out to get a cigarette break. "It clearly is a breach of the spirit of the legislation. It's a loophole and the Government needs to act now." Independent MLC John Darley also said he would demand the Government act. In a statement, casino general manager David Christian said authorities were notified last December the casino would be putting machines in the area, which was licenced for gambling decades ago.

Former Legal Eagles Ordered To Pay $637k For Trust Breach...

An ex Melbourne lawyer who stole from clients to pay for a gambling addiction, has been ordered to pay $637,000 to the Legal Services Board for breach of trust. Gabriel Werden lost his right to practice law and was sentenced to almost six years in prison in 2006. He was convicted of a string of theft charges and obtaining financial advantage by deception, after admitting he stole $1.1 million from nine clients. Werden claimed he was being threatened by loan sharks, who were helping to pay for his gambling addiction at Crown Casino. The Victorian Supreme Court this morning ordered Werden to pay the Legal Services Board $637,000 for breach of trust.

CEO Magazine Rejects James Packer Interview Rumour...

Bean Media Group, publishers of the influential and highly-regarded business publication, The CEO Magazine, have today refused to confirm reports that The CEO Magazine will be conducting an exclusive interview with Australian businessman, James Packer. The CEO Magazine is Australia's leading business magazine focused directly at high-level executives in Australian companies. The CEO Magazine is a bi-monthly title that provides its readers with a wealth of articles discussing business strategy, expert opinion, analysis, corporate case studies, emerging trends, leadership, growth opportunities and challenges facing our country's leading business leaders. The CEO Magazine explores how Australian businesses can improve the way they manage their operations, staff, technology and supply chains with a view to creating a more profitable and successful business. Whilst The CEO Magazine is extremely meticulous in selection for interviews within the title, rumours of a one-on-one interview with James Packer have surfaced this week. "Due to the high profile nature of The CEO Magazine, it is impossible for us to confirm who will be included in upcoming magazines until publication date. Content is kept strictly between the publisher and any leading senior executive that have been chosen for selection," said a spokesperson for publisher, Bean Media Group. The next issue of The CEO Magazine is due out next month. About The CEO Magazine, Australia's leading business title specifically for high-level and senior executives. The publisher of The CEO Magazine is Bean Media Group, a multi-award-winning media company based in Sydney, Australia.

Media Man Looks To Get Own Branded Slot And Classic Games...

In a scoop word leaked that Media Man International has put feelers out for its own branded slot and classics casino games. The rumour mill leaked that they had seen a couple of other websites develop their own games over the years, and they basically feel its time to do the same thing, as a natural part of their business development. They have just started making enquiries to the likes of NextGen Gaming, PartyGaming, Virgin and IGT. Gambling911 is understood to have the exclusive on this one, so yet another reason to not change your dial, unless you want to hop on over to Media Man Int in case any more leaks in the story open up. Media Man often breaks news on its blog network before the site, so that's the tip punters.

Readers... er, punters, how did you like our report? Tell us in the forum.

If you have a bet, please bet with your head, not over it, and for God's sake, have fun.

*Greg Tingle is a special contributor for Gambling911

*Media Man http://www.mediamanint.com is primarily a media, publicity and internet portal development company. Gaming is just one of a dozen sectors covered

Online Casinos, Online Poker and Sports Betting...

Ok readers, we hear you... you also want to know some of the best places to play online (that accept Aussies) if your in or around the Asia Pacific - Australia (including Tassie) and New Zealand, so here it is...

PartyCasino.com (Many of the world's best slot games. Aussies and Kiwi's welcome).

Captain Cooks Casino

Betfair (sports betting only)

PKR.com (poker, slots including Marvel slot games and sports betting)

PartyPoker.com (online poker at one of the world's most respected poker rooms and gaming brands)

Profiles

Australian Casinos

World Casino Directory

Global Gaming Directory

Casino Travel

Casinos

Australia

Media Man and Gambling911 remind our readers to keep the following in mind:

Take the time to research and learn games before placing down money

Media Man, Casino News Media and Gambling911 are website portals. Not casinos as such, however are recognised as world leading websites that cover the sector and act as central points to games, news, reviews and more.

If you have a bet, please bet with your head, not over it, and for God's sake, have fun.

*Greg Tingle is a special contributor for Gambling911

*Media Man http://www.mediamanint.com is primarily a media, publicity and internet portal development company. Gaming is just one of a dozen sectors covered

*The writer owns shares in Crown Limited and Network Ten

Website Network

Media Man International

Media Man

Media Man Australia

Media Man Canada

Media Man Games

Media Man Brand

Media Man Network

Casino News Media

Poker News Media

Australian Casino News

Casino News Australia

Global Gaming Directory

Tuesday, March 15, 2011

Media Man Australia Blog: PR, SEO and SEM powers business. Search Engine Optimization and Search Engine Marketing

Media Man Australia Blog

PR, SEO and SEM News

Human and A.I elements

Man Over Machine!






PR, SEO and SEM Powers Business And Online Business Exposure via Internet Matrix Of Things Says Media Man


Boost online visibility and improve search engine rankings by integrating public relations and SEO strategies.


Summaey, Key Points and Keywords


Digital technology has transformed how brands connect with their audiences.

To connect successfully, brands need to take an integrated approach.

Combining the strengths of PR and SEO is one aspect that delivers benefits across a brand's entire marketing strategy.


When talking about how digital technology transformed brands and marketing, most marketers are quick to point out the arrival of new digital marketing channels and the influence of social media. But what about public relations (PR) and search engine optimization (SEO)?


Traditionally, most brand teams would have considered PR and SEO separately or even left SEO to their website teams. As the two disciplines come closer together, brands are starting to see the benefits of integrating PR and SEO.



Understanding the relationship of PR and SEO in digital marketing


The Public Relations Society of America defines PR as a "strategic communications process that builds mutually beneficial relationships between organizations and their publics." Just a few decades ago, PR professionals relied mainly on newspapers, magazines and broadcast outlets to spread their messages. Today, they have a far wider choice of channels, most of them digital.


SEO, on the other hand, is firmly linked to the digital age. The term describes how teams increase their brand's visibility and ranking on search engine results pages. As Google puts it, SEO is about "helping search engines understand and present content."


Both PR and SEO rely on understanding the brand's audiences and taking a strategic approach to reaching those audiences. While they have traditionally pursued that goal separately, brand teams and company leadership teams are starting to realize that combining their efforts can create previously unknown synergies.


The best marketing strategies have a few things in common. They are built on a central message or a set of messages woven through the entire campaign. They also use the combined power of a variety of different (digital) marketing channels, making sure that their core messages are recognizable across all of them. Lastly, they are based on a solid strategy and clear objectives. Both of those ensure each strategic element contributes toward achieving the objectives.


Use the same principles to integrate PR and SEO and take advantage of the power of public relations to support search engine rankings. Here are four ways PR supports SEO.


Backlinks


Backlinks from high-ranking, influential websites can transform your rankings. So, how can you convince other websites to link to yours? Enter PR. Compelling storytelling is the strength of PR. Use that strength to craft content others would like to share on their platforms.


Consider blog posts, case studies, or high-quality video content to attract the attention of your target brands. Don't be afraid to send direct links to their brand teams or tag relevant brands if you share social media content.


In most cases, you will spend some time building a relationship before others backlink to you. Stay the course, and you will reap the rewards in the long term.


Keyword research


You don't need to be an SEO expert to understand the importance of keyword research. Knowing how potential customers search for you and optimizing your website accordingly are cornerstones of successful search engine marketing.


To be effective, keyword research needs to include the actual words your audience is looking for and the search intent. Once both are clear, your SEO team needs to share them with your PO professionals. Applying keyword research results only to your website would mean missing out on a large part of the opportunity.


Integrating SEO and content marketing


So-called keyword stuffing no longer works for successful SEO. Search engines are looking for well-organized content that adds value to the person who initiated the search. However, that does not mean that you should remove SEO keywords from your PR content.


The opposite is the case: Skilled PR professionals can utilize target keywords without compromising their storytelling. Think about thought leadership articles, social media posts, and even press releases – all of these forms of content can contribute toward higher rankings.


Monitoring and measuring performance


Measuring the performance and effectiveness of your efforts is critical to understanding what is working and what needs to be adapted. Start by establishing clear key performance indicators (KPIs) to allow you to benchmark successes and understand where improvement is needed.


Most search engines offer a range of analytics tools to help you understand your performance. Make sure those are set up and ready to monitor your activity right from the start.


Best practices


Both PR and SEO require mid- to long-term commitment. Over time, their impact builds up and grows stronger. That is why some of the brands reaping the most noticeable results started their integration a few years ago.


Airbnb, for example, developed relationships with leading influencers and thought leaders as early as 2015 to create content that helped users experience key cities and drove traffic to the accommodation platform. The content created by those influencers contributed to Airbnb's search engine rankings.


Inbound marketing and sales platform Hubspot is another example of a brand integrating PR and SEO successfully. The company realized in 2017 that previous approaches to SEO were no longer as effective. To maximize the potential of their content for search engine rankings, the team not only integrated its own approach but even built a tool customers could use to validate the potential effectiveness of content before creating it.






News

SEO Tips For A Small Business


In the digital age, having a strong online presence is crucial for the success of any small business. Search Engine Optimization (SEO) plays a pivotal role in improving your website’s visibility on search engines like Google, which can drive more organic traffic and potential customers to your site. While SEO can be a complex and ongoing process, there are several quick and effective strategies that small businesses can implement to boost their online presence. In this article, we’ll explore some simple and quick SEO strategies tailored to small businesses.


Optimize Your Website’s On-Page Elements


One of the fundamental aspects of SEO is on-page optimization. This involves optimizing various elements on your website to make it more search engine-friendly:


a. Keyword Research: Identify relevant keywords and phrases that potential customers are likely to search for. Use tools like Google Keyword Planner or SEMrush to find valuable keywords for your niche.


b. Title Tags: Create unique, descriptive, and keyword-rich title tags for each page on your website. These tags appear as the clickable headline in search engine results and should accurately represent the content of the page.


c. Meta Descriptions: Craft compelling meta descriptions that provide a concise summary of your page’s content. Include relevant keywords and a call to action to encourage clicks.


d. Header Tags: Use header tags (H1, H2, H3, etc.) to structure your content and make it more readable for both users and search engines. Include keywords naturally in your headers.


e. Image Optimization: Compress and optimize images on your website to improve page load speed. Add descriptive alt text to your images for accessibility and SEO benefits.


Create High-Quality, Relevant Content


Content is king in the world of SEO. Producing high-quality, informative, and engaging content is essential for attracting and retaining visitors. Consider the following tips:


a. Blogging: Start a blog on your website and regularly publish articles related to your industry, products, or services. Share valuable insights, tips, and solutions to common problems.


b. Keyword Integration: Incorporate your target keywords naturally into your content. Avoid keyword stuffing, which can harm your SEO efforts.


c. Visual Content: Use a mix of text, images, videos, and infographics to make your content more engaging and shareable.


d. Regular Updates: Keep your content fresh and up to date. Outdated information can negatively impact your search rankings.


e. Internal Linking: Link to other relevant pages on your website to improve user navigation and help search engines understand your site’s structure.


Mobile Optimization


With the majority of internet users browsing on mobile devices, mobile optimization is no longer optional. Google considers mobile-friendliness a significant ranking factor. Ensure your website is responsive, loads quickly on mobile devices, and offers a seamless user experience.


Claim and Optimize Your Google My Business Listing


Local SEO is essential for small businesses that serve specific geographic areas. Google My Business (GMB) is a free tool that allows you to manage your business listing on Google. Here’s what you should do:


a. Claim Your Listing: Claim and verify your business on GMB to appear in local search results and on Google Maps.


b. Accurate Information: Ensure your business name, address, phone number, and hours of operation are accurate and consistent across all online platforms.


c. Reviews: Encourage satisfied customers to leave reviews on your GMB listing. Respond to reviews, both positive and negative, to engage with customers and improve your online reputation.


d. Posts and Updates: Use GMB to post updates, promotions, events, and other relevant information to attract local customers.


Build Quality Backlinks


Backlinks (links from other websites to yours) are a vital ranking factor in SEO. However, it’s essential to focus on quality over quantity. Here’s how to build quality backlinks:


a. Guest Blogging: Contribute guest posts to reputable websites in your industry. Ensure the content is valuable and relevant to the host site’s audience.


b. Local Directories: List your business on local directories, industry-specific directories, and review sites like Yelp and TripAdvisor.


c. Social Media: Share your content on social media platforms to increase its visibility and potentially earn natural backlinks when others link to your content.


d. Influencer Outreach: Collaborate with influencers or experts in your niche who can link to your website or mention your products/services.


Conclusion

SEO is a powerful tool for small businesses looking to compete in the digital marketplace. While SEO is an ongoing process, these quick strategies can help you get started and see noticeable improvements in your website’s search engine visibility. Remember that SEO requires patience, monitoring, and adaptation to stay ahead in the competitive online landscape. By consistently implementing these strategies, your small business can establish a stronger online presence and attract more potential customers.



Local SEO Sydney, Melbourne and Brisbane, Australia







In today's digital age, 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If you're not optimizing for local search, you're missing out on a significant chunk of potential customers right in your vicinity.


The web is a bustling hub of business opportunities. If you're a local enterprise looking to stand out, our tailored Local SEO strategies can position you at the forefront of your industry. Our skilled team of Local SEO experts has a proven track record of delivering results for businesses on the east coast of Australia.


We understand the Australian market, its nuances, and what the local audience is searching for. Our strategies have helped numerous businesses rank on the first page of search results.


Our Local SEO packages are designed to be budget-friendly, making them accessible to businesses of all sizes. Our team is just a call away to address any of your concerns or to provide updates.


Our deep understanding of the Aussie market, combined with our expertise in local SEO, has allowed numerous businesses to achieve and maintain a strong online presence in the region. We pride ourselves on our commitment to delivering tangible results and our dedication to our clientele.


SEO Sydney


Media Man Australia (Digital), a leading expert SEO marketing company in Sydney, Australia, is here to skyrocket your online visibility and drive targeted traffic to your website. With our cutting-edge strategies and proven techniques, we ensure that your business stays on top of search engine rankings, generating higher conversions and maximising your ROI. Our team of skilled professionals will work closely with you to understand your unique business needs and tailor a customised SEO strategy that delivers exceptional results. 


Don't let your competitors steal the spotlight. Get in touch with Media Man and watch your online presence soar!





Greg Tingle



Media Man Group Marketing CEO and Founder Greg Tingle sees success in SEO, storytelling and cormering niche markets such as mixed martial arts (MMA), pro wrestling (WWE, AEW etc), surf culture, online advertising agencies, MBS (Mind, Body and Spirit) and gaming, casinos and hotels).





Digital Marketing Agency 

Sydney and Brisbane


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mediaman.com.au

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Readers and online entrepreneurs, that's the SEO News for the day. Tell them Media Man sent you.


Good web surfing and wrestling with the web across the The Internet Matrix Of Things.


By Media Man with some modest assist from A.I!  Bard, xAI, Bing et al. Man over machine!